Throwback: Rugby World Cup 2015 – Park & Ride

Back in 2015, the hosts of the Rugby World Cup, England 2015, approached us to partner with them to manage the flow of traffic in and out of their events and provide the entire park and ride pre-booking services for the 8 matches that were being held at the Millennium Stadium.

Following the success of our Smart Parking Management Platform at these events, FluidParking officially launched their new product on the market, a mobile ANPR system. This exciting new product is fully mobile, allowing ANPR to be used anywhere at anytime. It is perfect for the Events industry allowing a robust pre-booking and vehicle check-in service for all car parks, even temporary ones.

FluidParking’s fully mobile ANPR system’s brilliance lies in its simplicity.

FluidParking’s Smart Traffic Management Platform enables you to sell your car park spaces online and collect customer information including the number plate of their vehicle. On event days the data is synchronised with our ANPR cameras and used to check in the vehicles to your car park.

What could be simpler?

You receive the money for parking upfront, the flow of traffic in out of the car park and the surrounding area is much more efficient and you have real-time information which enables you to contact the vehicle owner within seconds in case of emergencies.

A far better experience for both customers and staff.

Our Smart Traffic Management Platform can be customised to suit any event from the smallest city car park to the largest international event.

Even if you offer free car parking, pre-registration and ANPR can still be used to help you monitor and gather data for the control room at your event.


  • Parking Revenue collected earlier through pre-booking
  • Contextual information available to Gatekeepers
  • Real-time occupancy information across all car parks

Throwback: Ricoh Arena – Parking Platform Development

In 2014 and 2015 we were asked by the Ricoh Arena in Coventry to provide parking management services for their various events. They wanted to have an Automatic Number Plate Recognition (ANPR) system that would enable them to manage the traffic in and out of the arena more efficiently and be able to track every vehicle to its owner in case of emergencies and unforeseen circumstances.

The management at the Ricoh Arena recognised that optimising the flow of traffic in and out of the events was of paramount importance to ensure the best customer experience. All too often, traffic management issues can ruin a great customer experience and the Ricoh Arena wanted to minimise the risk of this happening.

As an example, before the start of the Bruce Springsteen concert, cars were checked into the car park. The site being used had no real infrastructure and for the bulk of the year is a humble sports field.

As the event got underway, the 800 capacity parking area was almost full and one of the parking staff reported that someone had left their lights on and they were parked in a crucial spot on the site.

Getting a rescue vehicle in to deal with the issue would very likely lead to long delays at exit. This is where our Smart Traffic Management Platform delivered real value because we were able to scan the number plate and within seconds we were on the phone to a very grateful customer who quickly popped back to turn his lights off without missing any of the action.


  • White-labelled and fully secure online sales portal

  • Mobile ANPR vehicle check-in for multiple pop-up car parks

  • Guest List, VIP and Hospitality parking

  • Season Parking and Member self-management

The First Intelligent Access Control

If you’re looking for tools to help you better manage your event or venue parking, please get in touch and arrange a test drive!

Keep your eye on key metrics and manage events in real time

  • Track the rate of arrivals and monitor car park capacities

  • Inform gatekeepers of changes

  • Message customers before, during and after events

Create your car park anywhere. Our unique mobile ANPR solution gives you the ability to take your intelligent solution off-road and off-grid.

  • Perfect for field events/festivals

  • Health monitoring and management of hardware

  • Critical information to hand where it’s needed

Where The Rubber Hits The Road

R4R are improving their highly successful website and again chose Fluid7 to deliver this year’s rebuild. The top to bottom re-design has improved UI/UX (User Interface & Experience) across their suite of online tools. From the new homepage and streamlined checkout to their unique killer app.
The Roof Kit Calculator

Now fully responsive, the Rubber4Roofs website looks great on whatever device you’re viewing it.